Apart from branding rights, the deal involves Paulaner Keeping pouring legal rights inside the Allianz Arena and conducting admirer gatherings and competitions in collaboration with the club.

Whilst Deutsche Telekom don’t individual Portion of the club, and haven’t talked over this sort of an arrangement, Bayern Munich board member in charge of sponsorship Andreas Jung claims that they're a lot more of the strategic companion than the usual sponsor.

Andreas Jung, FC Bayern board member for marketing and advertising: "We're delighted to become continuing our great journey with Person. FC Bayern is characterised by continuity, and partnerships such as this present how essential it is to uncover prevalent paths and cover distances together. That is what connects us, and that's what characterises powerful interactions."

Japanese online video activity company Konami has acted because the official videogame spouse of Bayern Munich through its football simulation match sequence eFootball

The Gütersloh-dependent German domestic appliances model was declared being an Official Spouse of the club in Oct 2020 on A 3-12 months deal.

The deal grants the business branding rights over the club’s physical and electronic assets. Varta also serves since the official partner on the FC Bayern Kids Club.

The Gütersloh-based German domestic appliances model was declared as an Official Lover of the club in October 2020 on A 3-year deal.

American beverage huge Coca-Cola has loved a partnership Along with the Bavarian club for over fifty several years, rendering it among longest specials within the club’s historical past.

In August, Bayern signed a new shirt sponsorship handle Deutsche Telekom, jogging till 2027. The “T” emblem of T-Cell has now been on the front on the club’s shirt for much more than twenty a long time.

GetYourGuide sells tours and excursions, actions including cooking lessons, and tickets to tourist attractions. In Oct 2023, FC Bayern and GetYourGuide solid a partnership to provide fans and readers exclusive moments and give them the prospect to come back nearer for their club.

American beverage big Coca-Cola has appreciated a partnership with the Bavarian club for more than fifty a long time, making it considered one of longest bargains during the club’s heritage.

The collaboration commenced again in 2008, rendering it Male's longest Affiliation that has a soccer club. The sponsorship of FC Bayern Females as official spouse, which has been in position because 2022, may also continue.

Munich-based mostly professional autos maker MAN serves being a Gold Husband or wife for the club due to the fact 2008. Aside from branding rights, the offer sees here MAN give its main selection of coaches to hold the club’s staff for their matchday outings.

They'd Allianz on their own sleeve yesterday. I ponder if they'll use that each one time or are expecting a new sponsor

In September 2023, the power resources and electrical products maker signed an early extension settlement with the German giants until finally 2027, transforming their position from the Gold Companion to some Platinum Associate.